How to measure the value of your content3 under-used metrics to tell you just how valuable your content isValue is quite subjective and can be hard to measure. In this section, I’d love to share a few ways we’re starting to measure the value of our content here at Buffer.1. Run an NPS surveyA Net Promoter Score (NPS) is commonly used to measure loyalty between a brand and a consumer. It can also be a great way to measure the value that your blog is delivering to readers.You calculate NPS by asking a simple question: How likely is it that you would recommend our blog to a friend or colleague?.......

Online Marketing 28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them)8 minutesIt’s easy to get tunnel vision as a marketer.You’ve got lots of goals to achieve, and only so many hours in the day to get there. So you put your head down, get focused, and get results.At the same time, it’s important to let yourself be inspired by others. Our industry can be creative, groundbreaking and a lot of fun. If you’re in need of a marketing recharge, here are 28 amazing marketing campaigns and experiments—and the amazing people who dreamed them up. Read .......

What People Share and How to Make Your Content Go Viral In a research study titled “Why Content Goes Viral,” assistant professor of marketing at the Wharton School of Business Jonah Berger (who you may also know as the author of the book Contagious) and co-author Katy Milkman looked at 7,000 articles published at The New York Times to see which ones got the most views and social shares and why. The goal of the study was to document what makes content go viral and how to replicate those findings to create viral content. The researchers from the study came up with three key ideas based on thei.......

Why Do People Share What They Do? Here’s What Neuroscience, Psychology, and Relationships Tell Us About Highly Shareable Content 25.08.2015 Last updated 10 months ago 9 minutesWhat makes you stop scrolling through an article, open up a social media app and hit the share button?Is it logic, emotion, or something else?Turns out, there’s more to social sharing than just measuring metrics: Psychology.The strange nature of our brains is the reason we hotly debate the color of a dress or why we freely and emotionally share a post by a grieving widow after the death of her husband or why we feel an.......

7 Social Media Psychology Studies That Will Make Your Marketing Smarter Written by Courtney Seiter 13.08.2014 Last updated 1 year ago 7 minutesOne of my favorite things about social media is that it’s still such a young and new form of communication. It feels too early to take anything as a given, so we’re all experimenting, testing and learning together.Every day seems to bring exciting new studies as research shows us more about how social media is changing the way we relate to one another, share information and even form our identities.I’ve been collecting a few of these studies and thin.......

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Content sharing and storytelling: why and how people share content Share Content sharing is that – often secret – holy grail of many content marketing, social media and online marketing practitioners in general. Although content sharing is just a part of the whole content marketing story and social media marketing reality, all marketers want to see their content shared far and wide with as man.......