Why do we share what we share online? We provided a partial answer to this question when we released a study on the emotions behind viral content. In our latest report on viral emotions, we identified additional emotional components beyond individual emotions that contribute to high levels of sharing and engagement. As with our previous study, we again found that viral content is usually surprising, emotionally complex, or extremely positive (think Chewbacca Mom). However, this time, we dug further to understand why certain emotions are so effective at driving people to share. We also examined.......