Type Of Entry: POINT OF PURCHASECategory: Point of Purchase: PostersTitle: SMURF / HULK / HELL BOYAdvertiser/Client: PERFETTI VAN MELLE Product/Service: BUBBLE GUM Entrant Company, City: DRAFTFCB INDONESIA, JakartaCountry: INDONESIAAdvertising Agency, City: DRAFTFCB INDONESIA, Jakarta Country: INDONESIAExecutive Creative Director: Nick Morgan Copywriter: Rizal Art Director: Cahyo Baskoro Photographer: Budihan/Heru Suryoko

Type Of Entry: POINT OF PURCHASECategory: Point of Purchase: PostersAdvertiser/Client: PANASONIC Product/Service: DVD THEATRE SYSTEM Entrant Company, City: FISCHER AMERICA COMUNICACAO TOTAL, Sao PauloCountry: BRAZILAdvertising Agency, City: FISCHER AMERICA COMUNICACAO TOTAL, Sao Paulo Country: BRAZILExecutive Creative Director: Flavio Casarotti Creative Director: Flavio Casarotti Copywriter: Rodrigo Senra Art Director: Daniel Poletto Photographer: Ale Catan Illustrator: Rodrigo Senra Producer: Kioshi Takahashi Account Supervisor: Paula Borges Advertiser's Supervisor: Marcelo Miake * 멸종 위기.......

Type Of Entry: POINT OF PURCHASECategory: Point of Purchase: PostersAdvertiser/Client: OOGMERK OPTICIANS Product/Service: OPTICIANS Entrant Company, City: LG&F, BrusselsCountry: BELGIUMAdvertising Agency, City: LG&F, Brussels Country: BELGIUMCreative Director: Christophe Ghewy/Paul Wauters Copywriter: Joeri Van Den Broeck/Tim Driesen Art Director: Tim Driesen/Joeri Van Den Broeck Illustrator: Pieter De Poortere Typographer: Laurent Lejeune Account Supervisor: Inge Van Der Haegen/Eva De Gendt Advertiser's Supervisor: Vincent Breugelmans * 안경의 착용하기 전과 착용한 후 사람에 대한 인상.......

Type Of Entry: POINT OF PURCHASECategory: Point of Purchase: PostersTitle: WUTHERING HEIGHTS Advertiser/Client: PENGUIN BOOKS MALAYSIA Product/Service: PENGUIN AUDIOBOOKS Entrant Company, City: Y&R, Kuala LumpurCountry: MALAYSIAAdvertising Agency, City: Y&R, Kuala Lumpur Country: MALAYSIACreative Director: Edward Ong/Rowan Chanen Copywriter: Ida Rahman Art Director: Heng Yik See/Jeff Ooi Typographer: Heng Yik See Producer: T L Tan Account Supervisor: Ong Soon Keng Advertiser's Supervisor: Chung Yaw Hwa Other Credits: Head of Art: Jeff Ooi * "폭풍의 언덕" 이라는 소설의 컨텐츠를 주파수 형.......

Type Of Entry: AMBIENTCategory: Ambient: Small Scale Special SolutionsAdvertiser/Client: NATIONAL COUNCIL AGAINST SMOKING Product/Service: ANTI-SMOKING MESSAGE Entrant Company: LOWE BULL JOHANNESBURGCountry: SOUTH AFRICAAdvertising Agency: LOWE BULL JOHANNESBURG Country: SOUTH AFRICAExecutive Creative Director: Gareth Lessing Copywriter: Matthew Brink Art Director: Adam Livesey Photographer: Adam Livesey Typographer: Adam Livesey Other Credits: Helga Loser/Marion Neill * 높은 속도로 달리는 택시에서 뛰어내리거나, 버스 앞을 무단으로 횡단한다거나, 먹이를 줄 때 상어 탱크에 다이빙을 하는것. 골프 연.......

Type Of Entry: AMBIENTCategory: Ambient: Bars, Restaurants & StoresAdvertiser/Client: WASHYOURHANDS.TV Product/Service: HYGIENE MESSAGE Entrant Company: JWT TORONTOCountry: CANADAAdvertising Agency: JWT TORONTO Country: CANADAExecutive Creative Director: Martin Shewchuk Creative Director: Don Saynor (Group Creative Head) Copywriter: Sean Gallagher Art Director: Steve Turnbull Photographer: Philip Rostrun Account Supervisor: Amanda Peticca-Harris Other Credits: Instil Productions Inc. (Production House * SARS가 공중 위생에 큰 영향을 주고 있었던 시점에서 캐나다 정부는 인간의 접촉으로 인해 전.......

Type Of Entry: PRODUCT & SERVICECategory: Fundraising & AppealsTitle: CHOPPER Advertiser/Client: SALVATION ARMY Product/Service: CHARITY Entrant Company, City: McCANN ERICKSON BRASIL, Sao PauloCountry: BRAZILAdvertising Agency, City: McCANN ERICKSON BRASIL, Sao Paulo Country: BRAZILExecutive Creative Director: Adriana Cury Creative Director: Adriana Cury/Milton Mastrocessario/Ana Cl?ia Quarto/Danilo Janjacomo Copywriter: Marcelo Padoca Art Director: Fernando Reis Photographer: Zarella Neto Producer: Jorge Gaglioni/Marcelo Pinto Account Supervisor: Fernanda Costa Advertiser's Supervisor.......

‘부자 따라 하기’와‘부자들 도망가기’ 트렌드 대한민국이 ‘부자되기’ 열풍에 휩싸인지는 오래됐으나 최근에는 공중파 방송에서도 ‘돈버는방법’ 을 노골적으로 다룰 m정도로열풍의 정도가 거세졌다. 중산층은 해외 유명명품이나 문화를 좇으며 부지런히 부자들의 라이프 스타일을 따라하고있는 반면,진짜 부자들은 일반대중이 감히 따라할 수 없는 차별화된 소비 행위로 ‘도망가기’ 에 바쁘다. 이 두 가지 현상을 마케팅 관점으로 살펴본다 ..중략... * 리포트 전체기사는 첨부파일을 참조하세요 ..기사출처: 대홍기획 웹진(2007.05~06)